Basics of Hotel Revenue Management

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About Course

Put your money to work with this free online hospitality course’s smart hotel revenue management strategies.

You need to generate revenue in the hotel business but how can these revenues be managed to keep the business rolling smoothly? This course will help you manage hotel revenues by explaining how to employ sound managerial techniques. We will show you how to monitor the revenues generated from hotel rooms, engage with online distributing partners and manage overbooking by customers to be a step ahead of your competitors.

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Another important aspect of hotel revenue management is establishing an effective pricing strategy that will persuade customers to patronize your services. We will help you understand effective price strategy, the four P’s of the marketing mix and entities you can use to determine the price of products and services to maximize hotel revenue. On top of that, you will learn about the importance of engaging with online distribution partners and the goals to focus on whilst partnering with online distributors to maximize revenue growth. Finally, we will focus on the concept of overbooking, the types of hotel seasons and how to promote your hotel. This course is designed for hotel managers, hotel owners and anyone who wishes to maximize revenue and profit in the hotel or any other hospitality industry. Do you want to improve your managerial skill in managing hotel revenue? Then enrol in this course and master these techniques!

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What Will You Learn?

  • Recall the roles of a revenue manager and the purpose of revenue management
  • Explain ‘forecasting’ demands as well as soft and hard supply constraints
  • List the various types of revenue generated per available or occupied rooms in a hotels
  • Discuss why hotels don’t sell out too early
  • Evaluate the effective hotel pricing strategy
  • Summarize the four P’s in the marketing mix
  • Describe the principles of managing revenue
  • Analyze the price determinants of hotel services
  • Recognize the seasons of a hotel

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