Private Label Middle East 2025 in the food Processing industry is witnessing a massive shift in how consumers perceive and purchase products. Today, private-label brands are not only competing with established FMCG giants but also redefining how food innovation, quality, and affordability come together. At the forefront of this movement is Private Label Middle East (PLME) 2025, the region’s only dedicated private-label sourcing event, taking place September 15–17, 2025 at the Dubai World Trade Centre.
Why Private Labels Are Transforming the Food Industry
Private labels are no longer seen as “generic” or “budget-only” options. Modern consumers, especially in the MENA region, demand:
- Quality at competitive prices
- Sustainable sourcing and eco-friendly packaging
- Health-driven choices such as organic, gluten-free, plant-based, or fortified foods
- Customisation tailored to regional taste preferences
Retailers, supermarkets, and restaurants are seizing this opportunity to launch private-label food products that not only enhance margins but also strengthen customer loyalty.
PLME 2025 a Must-Attend for Food Professionals?
The event brings together 200+ exhibitors from 40+ countries, with a strong emphasis on food and beverage private-label sourcing. Whether you are in dairy, bakery, confectionery, snacks, ready meals, frozen foods, or beverages, PLME is the platform to explore:
- Global suppliers of food products ready to be customized under your brand name.
- Innovative packaging solutions designed to keep food safe, fresh, and appealing.
- New product trends such as functional foods, plant-based proteins, and clean-label options.
- Expert insights from leading voices like Coca-Cola, Domino’s, Mars, and Choithrams on how private labels are shaping the future of the food industry.
Private Label Food Market in MENA: A $35 Billion Opportunity
According to industry forecasts, the MENA private-label market is projected to reach $35 billion by 2026, with food products accounting for a major share. Growing populations, rising health awareness, and a demand for value-driven shopping are fueling this growth.
For retailers, distributors, and F&B brands, this creates unmatched opportunities to:
- Expand product portfolios with exclusive private-label food lines.
- Enhance brand identity through customized offerings.
- Achieve better control over product quality and supply chains.
- Build trust and loyalty with consumers seeking authenticity and transparency.
Shaping the Future of Food
At PLME 2025, the Expert Stage will feature thought-provoking sessions dedicated to the food industry. Topics will include:
- Sustainable food packaging and reducing waste
- Leveraging AI in food procurement and supply chains
- Creating viral food products through innovation and storytelling
- Nutrition-forward private labels to meet consumer wellness demands
These insights will help food brands, producers, and retailers design smarter strategies for the evolving marketplace.
Why Dubai and Why Now?
Dubai serves as the gateway to the MENA and African food markets, offering unmatched trade access and a central hub for innovation. With food consumption in the GCC continuing to grow, now is the ideal time for food businesses to explore private-label partnerships that can elevate their brand presence.
Who Should Attend PLME 2025?
- Supermarkets and hypermarkets looking to launch or expand private-label food ranges.
- Food manufacturers seeking retail partnerships.
- Distributors and traders interested in sourcing cost-effective and high-quality food products.
- Startups and entrepreneurs aiming to enter the food sector with private-label strategies.
Conclusion – Event
The future of food in MENA lies in private labels—where innovation, cost efficiency, and customer trust converge. Private Label Middle East 2025 is more than an exhibition—it is the ultimate sourcing hub for food brands ready to lead in a competitive market.
Save the dates: September 15–17, 2025
Dubai World Trade Centre
If you are in the food industry, PLME is your gateway to discovering new suppliers, spotting emerging trends, and building strategic partnerships that can transform your brand.